What You Can Expect To Learn

  • You will learn to transition your business into a brand

  • You will learn personal branding techniques

  • You will learn how to build brand awareness

  • You will learn to do effective marketing.

  • You will learn to build a solid social media presence

CURRICULUM

  • 1

    COURSE INTRODUCTION

    • Welcome to Book 7: How to Build A Brand, Market Content, and Analyze ROI's

    • Introduction to Business Branding

    • Course Learning Outcomes
  • 2

    Personal Branding

    • Virtual Lesson (Page 2-12)

    • Lesson 1.1 – What is the Purpose of Brand Development?

    • Lesson 1.2 – Personal Branding

    • Lesson 1.3 – What is a Business Lean Canvas?

    • Lesson 1.4- Branding Checklist

    • Virtual Lesson (Page 13)

    • Lesson 1.5 – Brand Colors and Color Discovery

    • LEARNING OUTCOMES
  • 3

    MARKETING AND SALES

    • Virtual Lesson (Page 16-22)

    • Lesson 2.1 – Marketing and Sales: Why is it Important?

    • Lesson 2.2 – What is a Buyers Persona?

    • Lesson 2.3 – Marketing Channels

    • Lesson 2.4 – What is a Pirate Funnel?

    • LEARNING OUTCOMES
  • 4

    WEBSITE AND SALES FUNNEL

    • Virtual Lesson (Pages 23-28)

    • Lesson 3.1 – Website Creation Tips

    • Lesson 3.2 – Website Sales Funnel

    • LEARNING OUTCOMES
  • 5

    SOCIAL MEDIA MARKETING

    • Virtual Lesson (Pages 29-34)

    • Lesson 4.1 – What is Content Creation?

    • Lesson 4.2 – Social Media Marketing

    • Lesson 4.3 – Understanding Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube

  • 6

    SEO

    • Virtual Lesson (Pages 34-36)

    • Lesson 5.1 – S.E.O. (Search Engine Optimization)

    • Lesson 5.2 – Keyword Mapping: How to Choose the Best SEO Keywords

    • Lesson 5.3 – 7 Steps of an Effective SEO

    • LEARNING OUTCOMES
  • 7

    WHAT IS KPI

    • Virtual Lesson (Pages 36-39)

    • Lesson 6.1 – What are KPI's?

    • Lesson 6.2 – What are Metrics?

    • Lesson 6.3 – Intellectual Property Protection: Trademark, Patent and Copyright

    • LEARNING OUTCOMES
  • 8

    CLOSE OUT

    • Book 7: Close Out Survey

    • Congratulations! Next Steps...