Course curriculum

  • 1

    Start with self: Am I Ready To Start A Business?

    • Am I Ready To Start A Business?

    • Welcome to Book 1: Am I Ready to Start A Business

      FREE PREVIEW

    • Introduction to Entrepreneurship

      FREE PREVIEW

    • Start with self

    • Course Learning Outcomes

      FREE PREVIEW

    • Lesson 1.1 – Introduction to Entrepreneurial Reflection Guide

    • Lesson 1.2 – Understand the Problem that my Business is Solving

    • Virtual Lesson

    • Lesson 1.3 – Understanding Why Do I Want to Start this Business

    • Virtual Lesson

    • Lesson 1.4 – Am I Willing to Invest my Own Money to Grow my Business? How?

    • Virtual Lesson

    • Lesson 1.5 – What are my Entrepreneurial Strengths?

    • Virtual Lesson

    • Lesson 1.6 – What are my entrepreneurial areas of improvement?

    • Virtual Lesson

    • Lesson 1.7 – What do I want from Entrepreneurship?

    • Virtual Lesson

    • Lesson 1.8 – How Will You Hold Yourself Accountable to Your Business Goals?

    • Virtual Lesson

    • Lesson 1.9 – Am I Ready to start the business?

    • Virtual Lesson

    • Lesson 1.10 – Minimizing and/or Eliminating Business Barriers

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 1.1 –The purpose of Entrepreneur Assessments

    • Lesson 1.2 – The Big 5 Personality Assessment

    • Virtual Lesson

    • Lesson 1.3 – True Colors Assessment

    • Virtual Lesson

    • Lesson 1.4 – Love Languages

    • Virtual Lesson

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 1.1 – Work Life Balance

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Book 1: Close Out Survey

    • Congratulations! Next Steps...
  • 2

    Business Validation: Is My Business Feasible And Profitable?

    • Learn Your Business Basics

    • Course Introduction

    • Introduction to Business Validation

    • Course Learning Outcomes

    • Business Validation

    • Lesson 1.1 – Business Basics 1 – Name, Problem, Solution and Impact

    • Virtual Lesson

    • Lesson 1.2 – Business Basics 2 – Business Model, USF, Sales & Marketing and Competition

    • Virtual Lesson

    • Lesson 1.3 – Business Basics 3 – Team and Project & Milestones

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 2.1 –What is Minimal Viable Product (MVP)

    • Lesson 2.2 – How to Create your MVP?

    • Virtual Lesson

    • Lesson 2.4 - Analyzing MVP Data/ 5 Y Method

    • LEARNING OUTCOMES

    • Lesson 3.1 – MVP Feedback

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 4.1 - Analyzing MVP Data/ 5 Y Method

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Book 2: Close Out Survey

    • Congratulations! Next Steps...
  • 3

    S.W.O.T & More: Transition Business Threats Into Opportunities

    • Introduction To S.W.O.T Analysis

    • Course Introduction

    • Introduction to S.W.O.T. Analysis

    • Course Learning Outcomes

    • Lesson 1.1 – What is the purpose of a S.W.O.T analysis?

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 2.1 – How to Utilize Your S.W.O.T. Analysis?

    • Virtual Lesson

    • Virtual Lesson

    • Virtual Lesson

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 3.1 – What is a Pirate Funnel?

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 4.1 – What is a Business Lean Canvas?

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 5.1 – How to Complete a Competitive Analysis

    • LEARNING OUTCOMES

    • Book 3: Close Out Survey

    • Congratulations! Next Steps...
  • 4

    BTE Budget Bundle: Top 10 Budgeting Templates For Any Business

    • BTE Budget Bundle

    • Course Introduction

    • Introduction to Business Budgeting

    • Course Learning Outcomes

    • BTE Budget Bundle

    • Lesson 1.1 – Introduction to Finances and Budgeting

    • Lesson 1.2 – The Top 10 Budgeting Templates for any Business

    • RESOURCE– The Top 10 Budgeting Templates

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 2.1 –4 Methods to Manage Your Finances

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Book 4: Close Out Survey

    • Congratulations! Next Steps...
  • 5

    BTE Business Plan: Organizing My Vision

    • BTE eBusiness Plan

    • Course Introduction

    • Introduction to the BTE E-Business Plan

    • Course Learning Outcomes

    • BTE eBusiness Plan

    • Lesson 1.1 – Executive Summary

    • Lesson 1.2 – Company Description: Why is it Important?

    • Virtual Lesson

    • Virtual Lesson

    • Lesson 1.4 – Company’s Mission, Vision, and Values

    • Virtual Lesson

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 2.1 – Industry Analysis: Why is it Important?

    • Lesson 2.2 – What is P.E.S.T. Analysis?

    • Virtual Lesson

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 3.1 – Competitive Analysis: Why is it Important

    • Lesson 3.1 – What is the purpose of a S.W.O.T analysis?

    • Virtual Lesson

    • Lesson 3.2 – What is a Business Lean Canvas?

    • Virtual Lesson

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 4.1 – Legal Structure

    • Virtual Lesson

    • Lesson 4.2 – Management and Organizational Structure: Why is it Important?

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 5.1 – Start Up Budget and Finances

    • Virtual Lesson

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 6.1 – Marketing and Sales: Why is it Important?

    • Virtual Lesson

    • Lesson 6.2 – Industry Snap Shot

    • Virtual Lesson

    • Lesson 6.3 – What is a Buyers Persona?

    • Virtual Lesson

    • Lesson 6.3 – Marketing Channels

    • Virtual Lesson

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 7.1 – What is Branding?

    • Lesson 7.2 – Brand Colors and Color Discovery

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 8.1 – Operations Management: Why is it Important?

    • Lesson 8.3 – Insurance and Other Business Requirements

    • LEARNING OUTCOMES

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Book 5: Close Out Survey

    • Congratulations! Next Steps...

    • Congratulations! Next Steps...

    • BTE eBusiness Plan
  • 6

    Go To Market Action List: Transition Your Business Vision Into A Real Business

    • Go-to-Market Action List

    • Course Introduction

    • Introduction to Go To The Market Action List

    • Course Learning Outcome

    • Go-to-Market Action List

    • Lesson 1.1 – The Purpose of an Action List

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 2.1 –What is Human Resource

    • Virtual Lesson

    • Lesson 2.3 – HR Checklist (Employees)

    • Lesson 2.4 – HR Checklist (Independent Contractors)

    • LEARNING OUTCOMES

    • Lesson 3.1 – What are Minority Business Certification?

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Book 6: Close Out Survey

    • Copy of Congratulations! Next Steps...
  • 7

    Build A Brand: How To Build A Brand, Market Content, And Analyze ROI's

    • Build a Brand

    • Course Introduction

    • Introduction to Business Branding

    • Course Learning Outcomes

    • Build a Brand

    • Lesson 1.1 – Personal Branding

    • Virtual Lesson

    • Lesson 1.5-Learning Outcomes

    • Lesson 2.1 – What is the Purpose of Brand Development?

    • Lesson 2.1 – What is a Business Lean Canvas?

    • Virtual Lesson

    • Lesson 2.2- Branding Checklist

    • Virtual Lesson

    • Lesson 7.2 – Brand Colors and Color Discovery

    • Virtual Lesson

    • Lesson 3.1 – Marketing and Sales: Why is it Important?

    • Virtual Lesson

    • Lesson 3.2 – What is a Buyers Persona?

    • Virtual Lesson

    • Lesson 3.3 – Marketing Channels

    • Virtual Lesson

    • 3.4 – What is a Pirate Funnel?

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 4.1 – Website Creation Tips

    • Virtual Lesson

    • Lesson 4.2 – Website Sales Funnel

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 5.1 – Social Media Marketing

    • Virtual Lesson

    • RESOURCE – Social Media and Content Marketing Calendar

    • QUIZ – Website and Social Media Marketing (6 Questions)

    • Lesson 2.16 – Content Marketing and Calendars

    • Lesson 3.1 – What is Content Creation

    • Lesson 3.2 – Social Media Marketing Checklist

    • Lesson 3.3 – Understanding Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube

    • Lesson 3.4 – Other Social Media Platforms

    • Lesson 3.5 – S.E.O. (Search Engine Optimization)

    • Lesson 3.6 – Keyword Mapping: How to Choose the Best SEO Keywords

    • Virtual Lesson

    • Lesson 3.7 – 7 Steps of an effective SEO

    • QUIZ – Section Quiz (10 Questions)

    • Lesson 3.8 – What is a KPI?

    • Lesson 3.9 – What is a Metric?

    • Lesson 3.10 – Gross Profit Margin

    • Lesson 3.11 – Customer Lifetime Value

    • Lesson 3.12 – Burn Rate

    • Lesson 3.13 – Conversion Rate

    • Lesson 3.14 – Customer Lifetime Value

    • Lesson 3.15 – Intellectual Property Protection: Trademark, Patent and Copyright

    • LEARNING OUTCOMES

    • FINAL QUIZ
  • 8

    B The Pitch: Perfect Your Elevator And Business Pitch Fast!

    • B.The.Pitch

    • Course Introduction

    • Introduction to Business Pitching

    • Course Learning Outcomes

    • B.The.Pitch

    • Lesson 1.1 – Key Elevator Pitching Tips

    • Virtual Lesson

    • Lesson 1.2 – What is Networking Pitch?

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 2.1 –What is Pitch Competition

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Lesson 3.1 – Investor Pitching

    • Virtual Lesson

    • Lesson 3.2 – Elements of a Pitch Deck

    • Virtual Lesson

    • LEARNING OUTCOMES

    • Book 5: Close Out Survey

    • Congratulations! Next Steps...